Artist Challenges Himself To Produce Logos With Hidden Connotations For an Year, And End result Is Amazing and pretty cool.


Wordplay is a never-ending source of amusement for me personally, with puns, spoonerisms and double entendres bringing and take note colour and life to each day language that individuals sometimes take for granted.

Swedish developer Daniel Carlmatz also loves to get creative with words, but in a different way. He placed himself a challenge to create a new typographic logo daily for 365 days, by using a common term and adding related visible elements through symbolism, creative use of negative space, and geometry. “The ideas for the 365-day challenge came from striving to challenge me to look at type and design from a different perspective, ” Says Daniel. “The challenge was just an outlet for my personal design thinking. And yes, I did control to finish it without missing every day! ”

The results are truly exceptional in their creative imagination and simplicity, proving that creativity for design is around us. For Daniel though, the process was not simple. “I struggled, inches he told us. “I didn’t want them to take up too much of my time so I used to do them within my head or sketch them down on my way to work, and then finalize them on my way home from work. But sometimes you simply wrap up with nothing at all. inch

“I had a few words I experienced I wanted to do, but a lot of the ideas came from having a solution first – and trying to find a suitable expression that could support it. One of the most challenging words was Panda, which was with me from day one, but has not been published until day 251”.

Some of Daniel’s logos cause you to look 2 times before you make the bond, and most of them are a fun to attempt to find. Can you spot all of them? Scroll down to check out his work for yourself, and enable all of us really know what you think in the comments!

More info: Instagram

(h/t: Digital Synopsis)

Image source: Daniel Carlmatz


Please enter your comment!
Please enter your name here